Monday, October 6, 2008

Deliver Bagels and Pocket a Whole Lot of Side Money

I read a book and a couple pages talked about a man who made six figures delivering bagels. He started out as a corporate employee who picked up bagels every morning for himself and soon for his coworkers. Different floors in his building then asked him to get bagels for their offices. Later, tired of his office life, he realized he could make a living by selling bagels.

Early every morning he would deliver bagels and cream cheese to different offices. He bought bagels and cream cheese in bulk and sold them for $1. He put a $1 price sign and instructions to put payment into a box he would leave. By the time he finished making his rounds delivering bagels to all the offices, he would go back and collect the cash boxes and left over bagels. Word spread about the bagel man and different offices would call him requesting he leave bagels at their office.

Payment was based on the not so reliable honor system and one would think many folks don't pay up or maybe that they forget to pay. However he found that though it did happen, it was not a large percentage. Whenever the percentage of nonpayment rose at a certain office, he would post a sign along the lines of, "Would you ever steal? Then please pay for your bagel."

Simple and loving what he did. He ended up making way more money delivering bagels than he made at his executive position!

The book is called Freakonomics. It only talks about this bagel guy for a brief chapter, but it's an interesting book nonetheless. >> Buy the book for half price, click here


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