They'll give you HTML codes for banner ads to paste into your website or blog. When visitors on your website click those banner ads and buy something from one of those sites, that website will pay you a commission for "referring" them business.
If you have a gardening site, then you'll pick out relevant merchants such as gardening supply sites because people looking at your How To Grow Tomatoes article will be more likely to buy tomato seeds than buy 12 dozen roses.

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